2009 Elections

Obama's Formula for Indonesia

VIVAnews - The 'Yes We Can' slogan created by the campaign team of US President Barack Obama was one of the factors that brought Obama to victory in the recent 2008 US Elections. However, such strategy is yet to be applied in Indonesia.

"[Presidential] campaign in the United States is tightly related with value sharing. It differs with the way Coca-Cola sells its products," said a member of Obama's campaign team, Joe Hansen, on Wednesday, Feb. 11.

Hansen said message-addressing during the campaigning period was one of the factors of Obama's win.

"In 2004, George W. Bush brought forth national security as the issue. In 2002, Bush wanted to carry out reform over Washington. When Clinton was nominated for President, the issue was how to link to the 21st century. I don't know what issue John McCain presented [during his campaign]," said Hansen. 

With regard to Bush's slogan, the backdrop of the campaign issue was a scandal between Monica Lewinsky and President Bill Clinton.

Such a campaign and slogan cannot be fully implemented in Indonesia, said member of Board of Executives of Institute for Social and Economic Research, Education and Information (LP3ES), Daniel Dakhidae.

"It is quite difficult to make slogans in Indonesia because we need a dominant figure. Campaigns have yet to apply sophisticated methods. One example is the slogan 'Defending the People' said Dakhidae.

According to Dakhidae, the most important factor is the Presidential candidate, "no matter how excellent the campaign consultant is," he said.

The second factor that had been the key factor in Obama's victory included the process of democratization. Obama invited as many people as possible to join the campaign team.

This second factor triggered more people to vote for Obama. "The on-line campaign team reached 100 people. 60 of them had to send e-mails to voters-to-be," said Hansen.

Sentil Gugatan Paslon 01 dan 03 di MK, Qodari Soroti 2 Hal Ini

Translated by: Bonardo Maulana Wahono

Pelatih Arema FC, Widodo Cahyono Putro

Arema FC Langsung Tatap Laga Lawan PSS 

Arema FC dalam catatan buruk di dua laga terakhir Liga 1. Teranyar mereka dipecundangi Persebaya Surabaya dengan skor 0-1 di Stadion Kapten I Wayan Dipta, Gianyar.

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29 Maret 2024